Overview

Completed a service design project responding to the City of Perlshaw’s brief to redesign its disjoint street party service. The project reframed street parties as civic infrastructure that strengthens community connection, inclusion and local culture. The work followed the full Double Diamond process and produced a systems-led future-state model grounded in research and real council constraints.

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What I did​

• Discovery: Mapped the entire civic ecosystem (residents, council teams, police, vendors, and state agencies). Identified systemic pain points—permit confusion, inconsistent messaging, siloed teams, and privilege of prior knowledge.

• Define: Framed the core problem as civic exclusion, showing misalignment between the current service and SDGs relating to wellbeing, equity and sustainable communities.

• Develop: Designed a future-state service composed of four major interventions:

  1. Digital Permit Platform – multilingual, user-friendly, real-time updates

  2. Community Dining Fund – microgrants to support cultural groups, vendors and home cooks

  3. Street Party Advisory Team – hands-on applicant support

  4. Systems Monitoring Dashboard – real-time insights for continuous improvement

• Evidence-based reasoning: Used desirability, viability, feasibility and ethics analysis to justify each intervention.

• Deliver: Designed a phased implementation plan—prototype, pilot and scale—integrated with council realities such as limited funding, risk aversion and compliance requirements.

• Reflection: Clearly articulated strengths (synthesis, systems mapping, strategic framing) and growth areas (co-design depth, behaviour insight integration).

 

Outcome

Delivered a distinction-awarded project that combined systems mapping, future-state design, public sector insight and structured storytelling. The final solution repositioned street parties as inclusive, community-owned public infrastructure and demonstrated strong capability across research, strategy, content design and service design delivery.

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Tags: Technical writing / Content design / Policy guidance