Overview

sleek+scented is a self-built beauty, fashion and lifestyle brand centred on storytelling, mood-driven aesthetics and relatable insight-led content.

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What I did​

• Developed the full brand voice, tone and narrative style to feel authentic, aesthetic and emotionally engaging.

• Designed the visual identity, including mood boards, colour palettes and themed content styles.

• Used Figma to create all visual content, including posters, infographics, layouts and TikTok-ready graphics.

• Produced editorial reviews, lifestyle commentary and digital-first content tailored for Gen Z and Millennial audiences.

• Achieved strong early traction with 130K+ new viewers and 220K+ post views in the first six weeks.

• Used TikTok analytics to refine content strategy and increase engagement across posts.

 

Outcome
A distinctive mood-led brand with a strong visual identity, rapidly growing audience and consistently high engagement.

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Tags: Content design / Brand strategy / Product development / Creative direction / UX writing