Overview

Delivered a quick, modern and user-friendly website for Tone n Sculpt as a pro bono project. The client needed a simple online presence that worked smoothly on mobile, connected to Instagram, and integrated with a booking system all within a short turnaround period.

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What I did​

• Designed a clean, easy-to-navigate layout tailored to a client who had minimal initial requirements and needed something functional fast.

• Created all written content, including service descriptions, brand story and call-to-action prompts that were simple, clear and approachable.

• Used UX writing principles to prioritise clarity and ensure customers could understand the offering immediately.

• Configured the site for mobile use to meet the needs of the client’s audience, who primarily interact via mobile devices.

• Integrated Instagram and the booking system to streamline user flow and reduce friction for new customers.

• Delivered a working website under tight timelines, with a structure that allows for easy updates and future improvements.

 

Outcome

A simple, clean and functional website that met the client's immediate needs, enabled bookings, showcased services clearly and provided a stable foundation for future enhancements.

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Tags: Web design / UX writing / Content design / Visual design